What’s under the hood?


At the core of all our products is the power of Microsoft Excel. Having said that, we create tools and products, not Excel documents: it drives what we do – it doesn’t define what we do.

You’ve probably come into contact with Excel at some point, and maybe even use it on a day-to-day basis. It is a powerful and flexible spreadsheet tool designed for heavy lifting of data and number crunching, but also much more.

What’s the deal with Excel?

Excel has become the de facto standard for data processing, and is widely used across the globe; it has the second largest global software user base behind Microsoft Word. Word is so important to the creation and sharing of the written word, and Excel is the data equivalent.

Excel comes with a number of additional benefits:

  • It offers the dynamic interactions of a smartphone app or website on the desktop and other devices
  • It is programmable, so we can make it do what you want it do
  • It plays nicely with other Microsoft Office applications
  • Complex datasets and calculations can be fully or partially hidden as required

The anatomy of our tools

You’re likely familiar with spreadsheets and financial software packages – you may even work with them every day. They can be incredibly powerful, but also ungainly and a pain to use. In a lot of cases, the dataset is the tool – to get any kind of useful information, you have to dig in and work with the dataset itself.

Our tools are different. We combine the power of spreadsheets – data manipulation and calculations – with familiar, user-friendly interfaces to create business-boosting products that are a joy to use.

We’re able to do this via the process of abstraction. In plain English, this means the separation of the complex stuff from the nice, shiny, interaction stuff.

We separate the data store layer from the data manipulation layer, and hide those layers behind a presentation layer – the interface you use to obtain information on and insights into your business.

Access to each of these levels can be controlled: business leaders may only need access to the presentation layer, whereas a finance team may need to access and adjust the data store.

Every product is custom-made, tailored to your business structure and requirements, but this broad overview applies to pretty much every tool we make.